first-mover advantage

first-mover advantage
The advantage a company gains by being first to market with a new product or service.
Example Citation:
" 'It's absolutely true that nothing can make up for first-mover advantage, and the proof is that Yahoo! remains where it is today and eBay remains where it is, despite the entry of many other companies into those vertical categories,' said Lucas Graves, a Latin American Internet specialist at high-tech research company Jupiter Communications in New York."
— Dorren Hemlock, "Mass Production Hits the Web," Sun-Sentinel, December 3, 1999
Rumor has it that the phrase first-mover advantage derives from the board game Monopoly, where the first person to "move into" a property with houses, hotels, etc. has a big advantage (especially on the more expensive properties).
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New words. 2013.

Look at other dictionaries:

  • First-mover advantage — is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.cite book |last=Grant |first=Robert M.… …   Wikipedia

  • first-mover advantage — ➔ advantage * * * first mover advantage UK US noun [U] ► MARKETING the advantage that a company has when it is the first to introduce a new product, service, or technology, and so does not have competition from other companies: »We lost a lot of… …   Financial and business terms

  • First Mover Advantage — Unter zeitorientierten Wettbewerbsstrategien werden in der Betriebswirtschaftslehre, insbesondere im strategischen Marketing und Innovationsmanagement, Strategien analysiert die sich mit dem Zeitpunkt der Markteinführung von (neuen) Produkten… …   Deutsch Wikipedia

  • first mover advantage — /fa:st mu:və ədˌvɑ:ntɪdʒ/ noun the advantage a company gets in being the first to enter a market …   Marketing dictionary in english

  • First Mover — A form of competitive advantage that a company earns by being the first to enter a specific market or industry. Being the first allows a company to acquire superior brand recognition and customer loyalty. The company also has more time to perfect …   Investment dictionary

  • last-mover advantage — n. The advantage a company gains by building its business slowly and then benefiting down the road from improved technology or lower costs, especially during an economic downturn Example Citation: Dynegy s announcements even included a dig at… …   New words

  • last-mover advantage — ➔ advantage * * * last mover advantage UK US noun [S or U] ► MARKETING the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from… …   Financial and business terms

  • second-mover advantage — ➔ advantage * * * second mover advantage UK US noun [C] MARKETING ► the advantage that a company has when it offers a product or service later than a competitor, because it can learn from customers reactions and offer something better than its… …   Financial and business terms

  • advantage — ad‧van‧tage [ədˈvɑːntɪdʒ ǁ ədˈvæn ] noun [countable, uncountable] something that helps you to be better or more successful than others: • America s lead in aerospace is one of its most important competitive advantages. • Government subsidies give …   Financial and business terms

  • mover — mov‧er [ˈmuːvə ǁ ər] noun [countable] FINANCE a share whose price has increased or decreased a lot in a particular period: • It was one of today s major movers up 10 to 468. * * * mover UK US /ˈmuːvər/ noun [C] ► STOCK MARKET a company whose… …   Financial and business terms

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